Together, LADbible Group and Boots Online Doctor set out to cure a growing epidemic - medical misinformation online. As one of the world’s biggest social publishers, LADbible had the reach, trust and audience connection to deliver the antidote.

Enter: The Misinformation Medics… a crack team of Boots pharmacists and GPs busting viral myths and dodgy health hacks at the source.

We didn’t just talk about the problem, we treated it. Our Misinformation Medics hit the front lines and tackled everyday health myths head-on in a series of social first formats.

Here’s what happened…